Each week I take note of new things I have tweaked so I can try and zero in on what makes my website "sticky".
For the most part I think I have found a pretty good strategy. But just as quickly as "yesterday" I started my very first press release campaign. You can read more about this campaign here but what I have found to be interesting is that today tuesday the very next day. One of the most popular pages to my website was this first press release. I didn't even think it was all that great, besides, having this release on my site was an afterthought the main reason for the press release campaign was to submit them to online publications to help with SEO and drive traffic.
But what I have found is by adding the link "In The News" and adding even just "one" release, it became one of the most looked at pages on my site. 54 unique people looked at this release, with only 4 people exited out of the site on this page. While my most desired page "Get Started" page was viewed 19 times. My ultimate page I want to see is my thank you page, because that meant they took the time to tell me about their project they wanted to get started. At least 19 people saw my "pitch".
What I find exciting is all of the activity that simply adding this release does to the traffic on the site. There are many benefits to writing press releases, it gives your visitors something to read and experience about your company, it can ad SEO relevance and exposure through online distributions, and can even generate interest in your company by this distribution. I guess what I was waiting for a reason to say that writting a press release was a waste of time, but the out come is that there is no reason saying that, even the most minute benefit is worth the effort.
So if you do not have a press release strategy in place start one, I would like to say hire no pun and we can help you but unfortunately we do not want to offer this as a service to our clients but I feel its important that you start it for your self. If you do have any design needs or help with promoting your business with graphic design please look us up, and fill out that get started form so we can increase that top page contact on our analytics...
PLease feel free to comment and share your thoughts and experiences