Saturday, September 26, 2009

Do you have a Blogging, Brochure Website and Social Media Campaign for your business?

Maintaining a Blogging website and a social media campaign is the new buzz for marketing big companies these day.

Major companies are beginning to pull away from traditional forms of marketing and putting more importance on developing a social media campaign

This phenomenon is global, a recent UK design firm reported how an American “e-tailor” has increased its web traffic by using a social media strategy, proving that the effects are global.

The success to a Social Media Campaign is consistency, this type of campaign isn’t like an ad campaign you strategize about, come up with some concepts then launch and wait to see the results. It’s a proactive campaign that gets “nourished” on a daily bases several times a day to try and keep the campaign working. The downsize to this is the time and resources it takes to keep the campaign effective, so hiring an outside firm to handle this work may be the best answer, but at the same time, this can be a great way for you to get your hands dirty and feel like you are actively doing something with your marketing.

A social media campaign is proactive not reactive, here you are actively reaching out to customers who are discussing your product or service as the conversation is happening, instead of reactive, where you throw a bunch stuff out into the world and hope people scoop it up.

A blog website is very different that that of your corporate or brochure site. Your brochure site is one that tailors its branding and message to convert your traffic into visitors, where a blog is tailored towards giving out useful information hoping to attract visitors to your brochure site.

What I personally love about this approach is that a blog is the place where I can engage in conversations about what I am most passionate about, which is my companies graphic design services we offer customers, this is the place I can go into great details about topics that are hot, and to hear what my customers think about these topics. Where my brochure site, I would like to keep clean elegant and free of clutter I am able to do so, because of all my content gets pushed through my blog. This fresh content is gobbled up by search engines who just love fresh content, and I publish links to these topics through all my social media outlets. The goal is to drive traffic to my blog that then drives traffic to my brochure site, and then the brochure site drives business to our production schedule.

Blogging is a no-brainer, it’s a great tool to promote through your social networking while giving search engines fresh content helping your ranking.

So why not use my blog to voice your opinion on the topic, and let me know what you think, then ask yourself are you using a blogging social media strategy for your business? If not you should get one started why let all these other companies have all the fun. Contact today we can help show you a new way to market your business.

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