Usability study

In a day and age when companies are spending way to much for their creatives, and designers are agreeing because they need to pay their electric bill.

I think it will be a while before we can introduce this added step to the process.

But when companies begin to see the benefits of usability studies and see the need to pay for the studies to be performed and the changes done to the site to address the findings.

This is a wonderful step by step tutorial on how to perform a productive study

http://www.htmlcenter.com/blog/usability-testing-for-your-web-site/