Break out of the norm in your website design

When designing a new site I am constantly trying to push myself to try and tap into that "next" great thing... However, if I push myself to create a conceptual design I may lose my target audience, or even the client which it will never get to the client. I believe a lot of the "crap" that's out in the world isn't due to the lack of creativity, but the lack of trust a client has in their designer... I guess as long as we try and challenge ourselves and try and push good design through the approval process we may be able to break the "norm."

Get inspired, comment.

http://boagworld.com/design/standout