I found this press release from a competitor and thought it had some valid point to share...
1) as a way to build up recognition
2) a way for potential clients, customers, and partners to learn more about them
3) to sell your products or services directly over the Internet
4) streamline their business (streamlining their workflow through the internet)
5) provide customer service and support to your existing business
6) earn affiliate commissions through sales and leads generated from your website (create a content rich site that drives so much traffic to your site you can sell ad space or using google adsense)
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