A smart design firm will know how you can make a site work well in search engine optimization along with adding flair using flash.
You can have best of both worlds
Don’t be Afraid to Spice up your Website with Flash
"Don’t let anyone talk you out of adding a Flash component to your website," says Crisafi.
Historically, he notes, sites heavy in Flash fared rather poorly when it came to search engine rankings. However, a good graphic design firm, with expertise in Flash video and animation, can actually utilize multimedia to increase search engine ranking and make your site more visually pleasing as well.
I'm not alone in this theory
http://www.officialwire.com/main.php?action=posted_news&rid=23603&catid=391
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