break down the barriers for your conversion

I think this article is a great overview of why and how a company should have and benefit from having a website... I particularly like the breaking down the barriers for your conversion. I just realized in my own site that I am asking for stuff or buried the desired action behind a button. i will try and rethink this process...

http://smallbiztrends.com/2009/07/common-site-mistakes.html#comment-664401