You Tube demonstrates a before and after and the actual element they recently tested on their homepage.
Proving that little tweaks to the home page can make a big difference in conversion.
There are three things we can take away from this article.
1) That testing is important
2) There is no detail to small to test
3) The actual results they found to be true.
If you don't have the time and resources to test your own page out then why not use what they have found which is...
a) sign up button text, simple and to the point "Join YouTube Now!"
white text inside of a red speak bubble
b) next have a call to action description box, white with a simple message graphic Spelling out the benefit, "Don't Just Watch. Participate" Sign in or Sign Up now, note they Claim this works best inside a white box no colors
I could see this for no pun as "Don't Build it Yourself, Hire the Pro's" Tell us about your project
or "Don't Struggle, Hire No Pun" Get Started now
or a combination of the both, (uh oh) I see a google optimizer experiment emerging for no pun!
The biggest idea here is using Google Optimizer to guide your design decisions opposed to your instinct is a great way to go.
My only concern with this approach for client work is that this will increase the budget of a website production 3 to 5 times the amount and would make the client feedback less important, because we would be launching optimizer test(s) then tracking the results until we zero in on the final design.
Which both money and the clients desire to add their input into the design will be a hard sell.
I think I will do it for No Pun First before offering to clients
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