Tuesday, August 4, 2009

Social Media Metrics

I have recently been given the opportunity to design a flash presentation for A Social Media Metrics from PR Newswire

And I got to say that its an amazing program...

As I am designing the assets for the loop I am learning a lot about how the tool works and what it can do.

In a nutshell you would need a staff of about 20 people to try and retrieve all the information this thing can do. And even then you wouldn't be able to "tag" the tone of the articles ie: positive or negative, nor the geographic locations, nor the demographics (such as age, and gender)

It really is an awesome tool.
I hope I do it justice with the revamped presentation...

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