Thursday, October 29, 2009

Doing your own SEO work to save money

There is no doubt that having your website show up in the first position on the first page of the website directory is a great way to drive new customers to your business.

Even if your business doesn't do business online you can benefit from an online presence.

I mean, as early as last weekend, I needed to find the address to a pumpkin patch located in River Head Long Island. A pumpkin Patch! And wouldn't you know it, I found it by googling.

Any and all businesses need to be online!

And having a professionally designed website is not enough, you need to have a search engine optimization (SEO) strategy in place that will help you achieve the first page ranking for your company.

Researching SEO techniques isn't that hard to do and there are plenty of reputable software solutions that can help you achieve a great presence in search engines.

To save money, many businesses would prefer to research how to do this work internally without having to hire a professional company. But I'd like to point out that unless your business is website design or website marketing, you should not waste your time trying to learn how to do it on your own. Instead, focus on what you do best, the money you would spend with a professional will be less than the money you save by trying it on your own. You will save on the cost of the software, save on the time spent researching topics, and save on the time it would take to even see if your techniques actually work or not.

No comments:

Post a Comment