Sunday, November 8, 2009

attend trade shows

Here's an article to help kick off a marketing strategy with a shoestring budget.

I particularly like the idea of attending trade shows.

I once was involved with having a booth for a marketing company I worked for.

And me and the owner prepared our pitch and got as many assets together as we could to prepare for the event.

Participating in a trade-show is awesome, as you lead up to the event you make sure your 30 second pitch is nailed down, you promotional items are designed and printed, and your website and such is the best it can be.

In fact many businesses use the trade-shows as an excuse to motivate them to update all their marketing material.

Manning the booth is great too because you really do get to harness your pitch and begin to put your own "personality" to it.

But the cost was crazy with the printing of the promotional pieces, the trade-show backdrop, and the actual fees for having the booth the expense was well over $10,000.

Which wouldn't have been that bad aside from the fact that not one lead came from the show.

Most people at the show where actually pitching us on their services. So when this article suggested that you should simply attend the trade-shows. Brought me right back to that experience and yes I agree that much good can come from attending a show, if anything you can save a ton of dough and probably make just as many "connections" as being a spectator instead of a vendor.


I have some more ideas on how to do this trade-show marketing idea.

The trade show I was talking about above was ad-tech. which wouldn't you know it just finished up last week.

It must have been an omen!


What I think would be effective for my concept for trade-show marketing as an attendee, would be to go to trade shows and attend marketing ideas for industries that aren't directly related to my industry. For example my biggest case study is for a moving and storage company, so my time would be best spent in moving and storage trade-shows.

But what is exciting about my business is that any industry would be an ideal candidate.

So I asked myself the question where does one find which trade-shows to go to?...
And it hit me why not go to the venues that host the tradeshows.

ie: jacob javits center in new york.

each venue has a calendar of events with links to the events website, where I can find if they have marketing seminars and such, it will also show the fees needed for attending.

I would really like to give this approach a try.

So I am going to be tunnel vision on getting my new website done, my promotional material ready and then gear up for getting down...

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