But I believe the latest "bing" campaign that showcases the goals of search engines from their perspective. The commercials showcase conversations and possible un-relevant results that could come up.
If a search engine constantly sends people to pages that do not make sense, then these people will stop using that search engine.
Therefore, when you design a site you should be sure to have all of the necessary code added to the sight. This code will make sure search engines can help identify what your website is about, and can help show your site in conversations that make sense to your company.
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