When I come across fellow business owners, I hear the conflict that many of them feel, I often hear them "complain" that having their own business is a lot of "sales" work. And that's not what they signed up for, they signed up for sharing their passion about their product or service. And in my case I feel I have a similar challenge.
I am a graphic designer "a commercial artist," in my industry even though we deal with ads and marketing through our work, we rarely see ourselves as "sales" people. In fact, many designers take a pompous attitude with their careers and feel that they are the 'say all' and 'end all' to anything to do with design. This temperament leads to bad customer service
But something snapped in me since the recession that makes me believe I am an "entrepreneur" more than a designer, being a designer is the "service" I hope to be sought out for. But my effort and energy is to try and train and nurture my entrepreneurial spirit.
Hopefully through a different way of thinking, I will curve my design approach to be more "helpful" to my clients instead of taking offense that they want to change a design I presented to them.
Hopefully this change will head me in the right direction for success. Or at least try and help me get through these troubled waters, and be better prepared for the "next economy."
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