I am excited to put this campaign together.
I also want to document the process, making notes of all that goes into an effective email campaign.
I believe mail-chimp has a great foundation to refer to.
And I just came across this outline which at first glance looks like its got some good ideas
Make your mail tweetable – add a tweetmeme button to your email newsletter archive and make your stories easy to share via twitter,
How to add an email newsletter sign up form to your facebook fan page
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